Welcome to HOOPT — Your Private Life OS

HOOPT helps you organize and act on what you want, love, and live for.

It’s a calm, focused space — deliberately powerful, and built entirely around your real life.

No ads

No followers

No chaos.

Just clarity, intention, and thoughtfully designed tools that help you collect, connect, and live meaningfully.

At the heart of HOOPT are:

COLLECTIONS — the things you love or want to try

CONNECTIONS — your trusted friends, meaningful communities, and personal AI Assistants

MOSAICS — everything you capture, create, and remember

Your space is built on privacy, clarity, and trust.

It’s 100% private

Your data is never sold.

HOOPT is invite-only and powered by a direct relationship with you — not advertisers.

We see every user as a creator, not a consumer.

Start with 30 items to unlock smart organization, auto-created lists, and personal AI tools — your Private Life OS begins to take shape.

Upgrade to HOOPT+

Support the platform you believe in and unlock advanced tools, including:

- Custom handles and AI-designed community spaces *(available now)*

- Vertical AI Assistants & your personal PA Agent

- The all-new

- Create Studio — create, publish, and share your own beautifully structured, AI-powered lists, albums and events

- Smart Notebook, Smart Diary, and Plan My Days

- HOOPT for iPad & Desktop

Powerful new features roll out every quarter — always deeply personal and fully integrated with your everyday life.

Stay tuned — our full 12-month roadmap drops in August, with detailed feature sets for HOOPT+, HOOPT Premium, and HOOPT Pro.

HOOPT is built on over 2 million real user inputs across 52 countries — thus far.

To give it scale with just 2 examples out of 2 million: from the loved film *Parasite* to the San Francisco culinary favorite Kokkari — every HOOPT refines your personal relevance engine.

It decides what’s shown to you — based entirely on collective user input, not editorial curation or CPM-based algorithms

No more doomscrolling, just signal, not noise.

You shape what you see

Only you decide what matters.

With every HOOPT, as you live more intentionally, we’re building the ‘intentional internet’ that gives back in spades — together.

Happy HOOPTing!